The most famous penguin.

Adored for 20 years, Pingu has achieved worldwide recognition and universal appeal with his unique "Penguinese" language that needs no translation. Pingu strikes a chord with his audience because of his inquisitive and irrepressible nature. He never intends to cause chaos – he is just naturally mischievous and can't resist pushing those boundaries! The brand has the unique ability to reach all audiences – from preschoolers and teens through to students and adults – and his style guide provides artwork to suit each of these age groups. Containing a wealth of charming character art and graphics along with a brand new packaging system, the Pingu Style Guide communicates a strong brand identity which is immediately recognised and loved by consumer.