Grease.

A celebration of music and of the fabulous style of the '50ies, the musical Grease conquered various generations with its energy, perky exuberance and irresistible fun. Paramount has created a new style guide to interpret the atmosphere of this modern fairy tale. Three different styles with strong colors, specific patterns and phrasing are all available for successful brand extension initiatives. After 30 years from its debut, "Grease is still the world!".